Katy Perry Smashes Super Bowl Viewing Records
February 3, 2015 at 12:45 PM (PT)
The NEW ENGLAND PATRIOTS weren't the only winners on SUPER BOWL SUNDAY.
Halftime performer KATY PERRY's headliner performance with LENNY KRAVITZ, MISSY ELLIOTT, an animatronic lion and dancing sharks was seen on NBC by 118.5 million viewers, the most-watched SUPER BOWL halftime show featuring entertainment ever (dating back to 1991). It earned a 48.2/72 household rating, making it the highest-rated halftime show featuring entertainment in history.
SUPER BOWL XLIX was the most-watched television program in U.S. history and the highest-rated SUPER BOWL in 30 seasons. It was also the most-tweeted SUPER BOWL ever, with KATY generating more than three million tweets during halftime. She was getting nearly 300,000 tweets per minute (TPM) as her performance drew to a close with "Firework," which was the Top SHAZAM'ed moment of the game overall (including the halftime show).
KATY continues to be the most-followed person in the world on TWITTER, with more than 64 million followers. "Katy Perry" was No. 1 on GOOGLE Trends on game day.
Looking ahead, the next leg of her PRISMATIC WORLD TOUR kicks off FEBRUARY 16th in EUROPE, ASIA and SOUTH AMERICA, where she will headline ROCK IN RIO in BRAZIL on SEPTEMBER 25th.