Jacobs Media Honors NextRadio As 'Most Innovative'
February 6, 2015 at 4:18 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen the NEXTRADIO app. JACOBS writes, "NEXTRADIO may be the most discussed innovation in the radio industry in a long time. Like most truly noteworthy concepts, it has both admirers and detractors. But whether you’re bullish or bearish on NEXTRADIO, you can’t argue the fact that EMMIS COMMUNICATIONS CEO JEFF SMULYAN and SVP/CTO PAUL BRENNER and their team are making a bold effort to jumpstart the radio industry.
"If you aren’t familiar with NEXTRADIO, every smartphone, including the one you have, has a chip inside that can receive over-the-air FM broadcasts. We’re not talking streaming, but actual local radio, like a SONY Walkman was famous for back in the day. The problem is that in the majority of phones in the UNITED STATES the chip is not active.
"The NEXTRADIO team is on a mission to not only get those chips activated so every smartphone can function as an FM receiver but to build an app that consumers can use that would maximize the listening experience. NEXTRADIO comes with features that include information about the station and the song being played, as well as other interactive content and commercial displays."
Read the full blog post here.