Kipper McGee To Release New Book On Branding And Broadcasters
February 9, 2015 at 7:47 AM (PT)
Longtime radio programming executive and consultant KIPPER MCGEE is publishing a new book about branding and broadcasters. "Brandwidth: How Big Broadcasting Missed the Mediamorphosis" offers seven ways for brands to avoid the mistakes made by major broadcasters as the media landscape changed.
The book, illustrated by JESSICA HAGY, is expected to be released this SPRING by ECKHARTZ PRESS in CHICAGO, and is available for pre-order by clicking here.
MCGEE said, “We live in a time when broadcasters are being attacked in ways not even dreamed about a decade ago.... many operators insist on acting penny wise and PPM foolish.” On HAGY's participation, MCGEE added, “I’ve been a fan of JESSICA’s brilliance since her first book, 'Indexed,' was released and follow her blog (www.thisisindexed.com) every day. I’m thrilled to have her join me on this exploration of our changing mediascape.”