Edison To Unveil New Research Study Results At CRS 2015
February 9, 2015 at 1:32 PM (PT)
EDISON RESEARCH is set to present findings of its extensive research study during a THURSDAY, FEBRUARY 26th session at COUNTRY RADIO SEMINAR (CRS) 2015.
LARRY ROSIN and MEGAN LAZOVICK will present the study at 11a (CT) at the NASHVILLE CONVENTION CENTER. The focus of the study and its more than 1,500 listener participants is how to engage a growing number of the Country audience who identify themselves as "morning people" with a better-than-average mood throughout the morning hours. The study results will delve in to in-car usage, radio ownership, favorite morning show topics and features, and details of morning listeners’' routines.
"In the past, we've delved into in-car and at-work listening. We're very excited that CRS has made it possible to offer the same level of insight about mornings," said ROSIN. "Country fans are excited to take on the day, and we are excited to give programmers the information they need to take on radio's challenges in the morning, especially when there is so much competition for radio's time."
For more information or to register for CRS 2015, visit www.crb.org.