Clip Interactive Creates Total Audience Solution For Its Station Partners
February 10, 2015 at 5:15 AM (PT)
CLIP INTERACTIVE will expand their interactive radio solution to include a responsive web player accessible through web browsers, both desktop and mobile, in addition to its current mobile app based solutions. The company's goal is to provide a total audience platform, enabling listener interaction with the broadcast and stream via web and mobile. As a result of expanded and new radio partnerships, the company expects to roll out their interactive web player to more than 400 radio stations for 12 broadcast groups in 2015.
"One hundred percent of a station's content can now be made richly interactive including music, talk, contests, events, sports and specialized artist content," said CRO BILL FREUND.
"With the strong movement toward simulcasting, a total audience platform solution allows stations to better monetize 100 percent of their audience with these interactive capabilities," added CEO MICHAEL LAWLESS. "The unique UX translates to user interaction and repeat use of the platform, which drives revenue for our partners."