Mic Fox Named Dir./Programming & Strategy At Music Choice
February 10, 2015 at 8:01 AM (PT)
MUSIC CHOICE adds MIC FOX as Dir./Programming & Strategy. In this newly created position, FOX will be responsible for the overall VOD programming strategy and vision for MUSIC CHOICE ON DEMAND and its Music Channels. He will oversee all day-to-day operations of the entire programming department including MUSIC CHOICE PLAY.
He will also work closely with other divisions within the company to increase audience growth through channel expansions, strategic artist integration programs and multiplatform initiatives to attract the next generation of MC users. FOX will report directly to COO CHRISTINA TANCREDI.
FOX most recently served as Sr. Dir./Global Digital Strategy at VEVO where he was part of the original team transplanted from UMG in 2009. Prior to VEVO, FOX worked as a Director at UMG in the Global Digital Initiatives Department. He also worked in Marketing and Promotions at various record labels including ISLAND DEF JAM, ATLANTIC and TVT RECORDS and as a PD at RADIO ONE.