Entercom Stations Help Celebrate Opening Night Of '50 Shades Of Grey' In Milwaukee
February 13, 2015 at 12:10 PM (PT)
"50 Shades of Grey," the new movie based on the controversial, best-selling novel by E L JAMES about a sadomasochistic relationship, opens today in theatres nationwide just in time for VALENTINE'S DAY, and the media is having a field day turning it into a major event.
For last night's preview in MILWAUKEE,. ENTERCOM Top 40 WXSS (KISS-FM)/MILWAUKEE and sister station Hot AC WMYX (99.1 THE MIX) got into the spirit of the film's provocative sexual theme by sending their morning teams out to local theaters to hand out "sleep" masks, used by the movie's protagonists.
KISS-FM's WES, RIGGS & ALLEY, along with 99.1 THE MIX'S KIDD & ELIZABETH visited local movie theatre to hand out the maks to the many fans waiting to get in to see the movie opening night.