Charles Chavez' Latium Entertainment In Joint Venture With RCA, Sony Music International
February 13, 2015 at 12:31 PM (PT)
LATIUM ENTERTAINMENT, the company founded by PITBULL and MAGIC! managers CHARLES and DEBY CHAVEZ have entered into a joint venture with RCA RECORDS and SONY MUSIC INTERNATIONAL.
LATIUM ENTERTAINMENT will serve as a record label, artist management and publishing company which will continue to develop recording artists around the world and serve as a management and recording hub for today’s leading music acts.
LATIUM also includes head of A&R ALEX CHAVEZ, who held roles at SONY MUSIC ENTERTAINMENT AUSTRALIA and signed developing TORONTO rapper BENJ. The LATIUM team is responsible for signing and developing Platinum-selling acts, including PITBULL, MAGIC!, BENJ, BABY BASH, CHAMILLIONAIRE, FRANKIE J, DANNY MERCER and HEYMOUS MOLLY, among others.
"I believe in two things: it's a worldwide business, and it's all about the hits,” said LATIUM CEO CHARLES CHAVEZ. "If you can find the hits that break around the world, then everything else falls in order, and thanks to EDGAR BERGER, TOM CORSON and PETER EDGE, we have the system to make it work."
"I am very excited and looking forward to the partnership with CHARLES CHAVEZ and LATIUM ENTERTAINMENT,” said SONY MUSIC INTERNATIONAL Chairman/CEO EDGAR BERGER. “CHARLES has a great track record of identifying hit songs and guiding globally successful artists such as PITBULL and MAGIC! His entrepreneurial spirit will be a driver in making this partnership a successful one."
“We’ve enjoyed working closely together with CHARLES on the successes of PITBULL and MAGIC!,” said RCA RECORDS Chairman/CEO PETER EDGE. “We are thrilled to expand this partnership and continuing breaking artists around the world.”
"CHARLES has been a great friend and advocate to RCA," said RCA RECORDS Pres./COO TOM CORSON. "We've come to admire his creative chops and incredible knowledge of the business. His desire to break hits has lead to his unprecedented track record."