SCBA Sets Spring Radio Sales Training Schedule
February 18, 2015 at 11:36 AM (PT)
THE SOUTHERN CALIFORNIA BROADCASTERS ASSOCIATION (SCBA) has announced its SPRING SOUTHERN CALIFORNIA BROADCASTERS UNIVERSITY (SCBU) Radio and Digital Sales Training Classes for both classroom and live online enrollment. Classes are scheduled to begin MARCH 23rd.
SCBA Pres. THOM CALLAHAN stated: “With increasing demand from our outlying markets, the SCBA is excited to be offering our exclusive Radio Sales Training Classes online as well as our L.A.-based classroom sessions this FALL. The idea is to eliminate both driving and geography as barriers to an SCBA Radio sales education."
Due to traffic and the sheer size of SCBA’s 10-county membership, which covers 52,000 square miles, the trade organization has created a live online version of its sales training programs. The 10-week interactive Radio and Digital Sales Training System will be taught by some of the leading sales managers in SOUTHERN CALIFORNIA radio with decades of sales experience and knowledge of today’s broadcast and digital environment. The online and classroom semester will also feature training specialists from NIELSEN AUDIO and the SCBA. All class material and training content is reviewed and approved by the SCBA.
“The SCBU Radio Sales Training System can now go into any size market to fully train and prepare new and newer sellers for a lasting and rewarding radio sales career," CALLAHAN added. "Our new online system will be live with enhanced interactive training and student participation.”
The SCBU Radio Sales Training System is focused on new business development, creative selling skills, selling sports and event sponsorships, understanding audience measurement, strategic selling, cold calling, building solid business relationships, and more. Enrolled students include new and newer sellers, sales assistants looking for a radio/digital sales career, and sellers from other industries wanting radio sales training to increase their value to potential employers.
For more information on SCBU Sales Training Classes, please contact Dir./Events and Member Services ELLEN DOSTAL at (323) 930-9958 or firstname.lastname@example.org.