Trey Songz Partners With SX Liquors' David Knight To Launch Brand
February 19, 2015 at 7:23 AM (PT)
TREY SONGZ has partnered with SX LIQUORS CEO/founder DAVID KNIGHT to launch the brand nationwide.
SONGZ' most recent album, "Trigga," debuted at #1, selling more than three million copies, 12 million singles and 100 million streams. He currently has a collective social media outreach of more than 30 million followers, creating over 700 million combined impressions. He is managed by KEVIN LILES, who has successfully aligned artists with products in the past.
TREY is excited about partnering with SX to bring the company’s wide range of liquor products to the media and consumers during his upcoming co-headlining 25-city U.S, "Between The Sheets" concert tour with CHRIS BROWN, which will be followed by a EUROPEAN tour with NICKI MINAJ, hitting the O2 ARENA in LONDON and the ZENITH in PARIS. He also plans to hit the road as a headliner later this SUMMER to promote the release of his new album "Tremaine" at the end of the year.
“This is a seamless partnership focused on three key things; organic brand partnerships with overlapping demographic targets, strong and proven executive leadership and a product that tastes and looks amazing," said TREY.
“The combination of a great product and the right celebrity is a proven winner in the spirits category," added KNIGHT. "The powerful duo of SX LIQUORS and TREY SONGZ with our unique focus on the sophisticated female consumer will be a big hit in 2015 and beyond."