Robert Rodriguez, AOL's Tim Armstrong On Tap For Austin Media Conference
February 19, 2015 at 7:41 AM (PT)
Director/screenwriter ROBERT RODRIGUEZ and AOL Chairman/CEO TIM ARMSTRONG will be keynote speakers at the 4A's TRANSFORMATION 2015: "Creativity & Collaboration" media conference, starting MONDAY, MARCH 22nd through 25th at the HILTON AUSTIN in AUSTIN, TX.
RODRIGUEZ's address will be on building a collaborative environment, creatively. Rodriguez's focus is keeping with the 4A's theme for this year's conference, which will tackle the challenges and benefits of collaboration as marketers are increasingly relying on more and more partners to elevate their advertising and communication programs.
AOL's ARMSTRONG is confirmed as the featured keynote speaker on TUESDAY, MARCH 24th – the conference's day dedicated to media.
MONDAY morning's programming also features a high-level fireside chat between BANK OF AMERICA's ANNE FINUCANE and NEW YORK TIMES columnist ANDREW ROSS SORKIN.
4A's TRANSFORMATION 2015 brings together the influencers and decision makers in technology, marketing, media and the agency business. Attendees will learn about emerging trends, meaningful insights, unique marketing solutions, and innovations in leadership, creativity and collaboration.
"Over the last couple of years the media business has transcended new ground – from MADISON AVENUE to SILICON VALLEY, media has never been as important or as transformative as it is today," said 4A's President/CEO NANCY HILL. "With this year's elevated programming, featuring two and a half packed days of must-see, rich content including new research and news announcements, we can anticipate even greater excitement over this booming practice."
This year's slate of speakers features some of the industry's leading names, including executives from CAA, FACEBOOK, PINTEREST, TACO BELL, CHIPOTLE, GOOGLE, FRITO-LAY, TURNER BROADCASTING, AIRBNB, PEPSI, OMNICOM MEDIA GROUP, YOUTUBE and NBCUNIVERSAL.
Highlighting the event's theme of collaboration, the inaugural winners of the 4A's PARTNER AWARDS will be revealed on MONDAY, MARCH 23rd as part of the closing presentation, created to recognize and honor great partnerships that elevate creativity to new levels. The winning projects will be chosen by a jury of leading executives in media, creative, digital, branded content, PR and marketing.
There will also be two jury-nominated awards, PARTNERSHIP OF THE YEAR and MOST INNOVATIVE PARTNERSHIP. For more information and to register to attend, please visit: transformation.aaaa.org