Gordon Smith E-mail Requests Support Of NextRadio Ads
February 20, 2015 at 3:26 AM (PT)
NAB Pres./CEO GORDON SMITH e-mailed his member radio stations YESTERDAY (2/19), asking them to consider running advertisements regarding NEXTRADIO.
In the e-mail, SMITH wrote, "I'm pleased to announce that on FEBRUARY 23rd, NEXTRADIO is a national marketing campaign to promote the availability of FM radio on mobile devices. Because this technology is widely supported by our members and beneficial to the future of radio, THE NATIONAL ASSOCIATION OF BROADCASTERS is supporting the NEXTRADIO campaign. A wide variety of produced spots are available, and each station should evaluate and select the spots that best align with their business interests.
"NAB has long advocated for free, broadcast radio in mobile devices. NAB LABS, our technology innovation arm, has worked hand-in-hand with many radio partners to further the development of NEXTRADIO, the only app currently providing listeners with a hybrid FM experience on their smartphone.
"NEXTRADIO utilizes over-the-air radio receivers in conjunction with online connectivity in smartphones to enhance the listener experience. You can learn more here. With more than 1.8 million downloads of NEXTRADIO thus far, listeners are learning that they don't have to stream or incur data charges to get the local music, sports and talk stations they love. But there's more work to be done to reach our more than 240 million weekly listeners. Your traffic or sales manager may have already received spots promoting NEXTRADIO and the website FreeRadioOnMyPhone.org from your media rep firm. If not, please visit this website for spots and traffic instructions: www.NextRadioApp.com/campaign. Please schedule your choice of the spots to get the word out to your audiences.
"This campaign is the fruition of leaders in the radio business working together to provide listeners with an exciting new broadcast radio experience that is dependable in times of emergency and provides the interactivity listeners seek. Please help us by uniting in this important effort to secure a bright future for radio."