WEND To Carry NASCAR Races In Charlotte
February 20, 2015 at 5:51 AM (PT)
iHEARTMEDIA Alternative WEND (106.5 THE END)/CHARLOTTE will carry all the NASCAR SPRINT CUP SERIES competitions, starting with SUNDAY's DAYTONA 500, according to the CHARLOTTE OBSERVER.
Lasting through the 2017 season, the deal includes 38 race SPRINT CUP events annually, including the NASCAR SPRINT ALL-STAR RACE, the COCA-COLA 600 in MAY and the BANK OF AMERICA 500 in OCTOBER, all from the CHARLOTTE MOTOR SPEEDWAY.
“It makes sense from a marketing perspective,” said iHEARTMEDIA/CHARLOTTE Regional Market Manager CHARLIE WILKINSON. “There’s a lot of synergy between the two.”
“It’s only fitting that the millions of fans across our markets have a consistent place to find NASCAR broadcasts on the radio,” said CHARLOTTE MOTOR SPEEDWAY VP/Sales TIM SCHULDT.