This Week's Merge: Your Job Is To Get People Into The Story
February 20, 2015 at 7:53 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "While there is something cool about having that public one to one connection on FACEBOOK with fans, there’s something equally cool for the audience that’s into, ‘dark social.’
"‘Dark Social’ is defined as ‘sharing that occurs in private digital communication tools.’ The photo/video/instant messaging app, SNAPCHAT, is a great example of it.
"But as stations and talent alike find their way on SNAPCHAT, make sure you’re doing more than snapping your prize wheel or station van. And when done well, the audience gives you credit for interacting with them on their preferred platform."
Read more here.
MERGE is written to help assist the radio and record industry in the social and digital space.