Renee Flores Named Local Sales Manager For High Desert Broadcasting
February 20, 2015 at 12:51 PM (PT)
RENEE FLORES has been appointed to the position of Local Sales Manager for the seven-radio station group owned and operated by HIGH DESERT BROADCASTING, serving the CALIFORNIA communities of LANCASTER, PALMDALE and the surrounding ANTELOPE VALLEY.
HIGH DESERT BROADCASTING President MILES SEXON commented: “MS. FLORES brings a rare combination of experiences in both product marketing and broadcast sales to this position, along with proven team leadership accomplishments. We are thrilled to have her join our management team to oversee the sales operations of this dominant seven-radio cluster.”
FLORES most recently served as National/Regional Sales Manager for LAZER BROADCASTING CORPORATION in OXNARD, where she handed sales for their 25-station group in CALIFORNIA and NEVADA. She previously served as General Sales Manager for LAZER’s three-station group in the OXNARD/VENTURA market.
After receiving her B.S. degree in Communications from EASTERN NEW MEXICO UNIVERSITY, FLORES worked as a Senior Account Executive for TELEMUNCO television station KDRX in PHOENIX. She moved over to product marketing with COORS BREWING COMPANY, where she served for five years as a Field Marketing Manager in IRVINE, CA. Prior to joining LAZER in 2008, she also worked as an Account Executive for LIBERMAN BROADCASTING’s KRCA TV 62 in LOS ANGELES.
Stated FLORES: “I am very excited to be joining HIGH DESERT BROADCASTING with its remarkable collection of stations in the ANTELOPE VALLEY. I have lived in this exciting and growing portion of the L.A. METRO AREA and it is great to be returning with such a wonderful opportunity to grow and serve the diverse business community here.”