Primary Wave Partners With KEM Manager Toya Hankins
February 23, 2015 at 11:23 AM (PT)
TOYA HANKINS has partnered with PRIMARY WAVE ENTERTAINMENT as a new management partner with a focus on continuing the growth of their Urban Talent Management division. The multi-faceted music manager is the founder of PROJECT PRODUCERS, LLC, and has had over 20 years of success managing the career of Platinum-selling recording artist/songwriter KEM.
In addition, HANKINS’ new role at PRIMARY WAVE will also include taking on the day-to-day management of R&B veteran ERIC BENET, who has been part of the PW management roster since 2010.
“I am absolutely thrilled about becoming partners with PRIMARY WAVE," enthused HANKINS. "LARRY MESTEL is a true visionary when it comes to music and entertainment, and having the opportunity, along with my team at PROJECT PRODUCERS, to join forces with such a progressive team at PRIMARY WAVE, makes for a future that is beyond exciting.”
Twenty-three years ago, HANKINS started her music career in artist development at UNDERCURRENT RECORDS, where she developed and promoted the then-unknown KEM on his debut album, “Can’t Figure You Out.” Shortly after, HANKINS launched her own artist management and promotional company.
“I’d like to welcome TOYA to the PRIMARY WAVE family,” stated PRIMARY WAVE CEO MESTEL. “With her extensive background in talent management and strong leadership skills, I’m confident she will be a great contribution to our team.”