Study: U2 Benefited From iPhones Album Giveaway
February 24, 2015 at 11:55 AM (PT)
A study conducted by THE KANTAR GROUP, found that U2 was the most-listened-to act on the iOS platform – so much so that more users were listening to U2 than the second (TAYLOR SWIFT at 11%) and third (KATY PERRY at 8%) runners-up combined.
In fact, the study concluded that U2 accounted for 23% of all music listened on iOS devices throughout JANUARY 2015 – essentially around the U2’s new album, "Songs Of Innocence," was given away on new iPHONES –- a move that has been widely criticized by many in the media. However, the study found that 95% of the U2 listeners listened to one or more tracks from the band’s current album.
"It's nice to know that five months on so many people have discovered 'Songs of Innocence',” THE EDGE said. “In the end we just wanted people to hear the album. We took a big risk but today we can say that the experiment worked.”
“This is fantastic news,” added BONO. “If these figures suggest that these songs still matter to people, then we’re knocked out. That’s all any songwriter wants."