'Keep The Faith' To Reach 80% Of US Market
February 24, 2015 at 12:52 PM (PT)
SALEM MEDIA GROUP and CHARITYONE announce a joint advertising sales and syndication agreement that will give nationally syndicated KEEP THE FAITH coverage to 80% of the U.S. population.
Beginning APRIL 1st, SALEM MEDIA representatives will handle all national advertising sales for the weekend show, as well as the early pre-morning drive show, which currently reaches more than 1.7 million listeners. SALEM will further expand the program's footprint by adding it to many of SALEM's top-25 market Christian teach/Talk radio stations, plus the majority of its music stations.
SALEM Pres. Broadcast Media DAVID SANTRELLA says, "SALEM and SALEM MEDIA Reps are enthusiastic about the opportunity to represent KEEP THE FAITH. The program gets high praise from affiliates and from SALEM's own veteran, contemporary Christian music program directors. This is a quality program that advertisers are eager to be a part of and we are thrilled to provide the access."
SALEM MEDIA Reps SVP MIKE REED adds, "This expands our ability to help advertisers drive results as we expect KEEP THE FAITH to air in most of the top 50 markets. KEEP THE FAITH's positive, encouraging content is exactly the type of environment more and more advertisers are seeking. KEEP THE FAITH's fantastic ratings in key demographics will further SALEM Media Reps' ability to serve existing and future national advertising clients."
CHARITYONE Exec. Dir. DAVID SAMS notes that as part of the agreement, KEEP THE FAITH subscription-based programming content, known as HYPERDRIVE LOCAL, additionally will be licensed for use within SALEM's TODAY'S CHRISTIAN MUSIC radio network programming. "From well- crafted stories to listener call-ins and life-affirming encouraging thoughts, HYPERDRIVE LOCAL provides all of the unique content a station needs to stand out from the crowd and be the shining star on the radio dial."
SALEM MUSIC NETWORK SVP MICHAEL MILLER explains, "SALEM MUSIC NETWORK's affiliates, whether they currently air our Family Friendly Morning Show with DOUG GRIFFIN and recording artist JACI VELASQUEZ, afternoons hosted by NEW YORK TIMES #1 best-selling author KAREN KINGSBURY, or other time slots will benefit further from this enhanced offering. Additionally, we're very pleased to continue to address the changing needs of affiliates by being the exclusive syndicator of air-personality-hosted HYPERDRIVE LOCAL material, making it available with on-air hosts via satellite delivery and also via ftp delivery."
Executive Producers of KEEP THE FAITH brand include Christian Radio veterans, JOE BATTAGLIA and JOHN FROST, as well as SAMS. SAMS comments on the arrangement saying, "We are very humbled that SALEM recognizes the hard work that has gone into building the KEEP THE FAITH franchise. We are even more humbled that the audience appreciates the mix of great stories, music, and unprecedented production.
"Content matters. The execution of that content for today's very demanding audience is vitally important. Face it, with the likes of TWITTER, we live in a 140 character universe. Attention spans are short. So, you have to make every word you put out over the air really matter. Our mission is simple, to make encouragement contagious through positive, life-affirming stories and songs."