Jacobs Media And Nielsen Host Mobile Listening Ratings Webinar
February 25, 2015 at 7:28 AM (PT)
Since the app stores opened several years ago, the only "currency" radio stations could use in their mobile apps has been totally separate from the metric that matters -- ratings. That's about to change. As you may have heard, NIELSEN is launching a new service that will allow your station's mobile listening to be tracked and reported as part of your overall station ratings. This is a potentially huge breakthrough and is something that all radio stations need to be aware of.
JACAPPS will be implementing the NIELSEN software development kit into their V4 app platform, so that all clients who upgrade to V4 will have the ability to get their mobile listening rated, assuming they also contract with NIELSEN for the service.
To help you learn more about this, JACAPPS is conducting a client webinar on MARCH 4th at 2p (EST). Click here to register and join JACOBS MEDIA to hear JEN WILLIAMS from NIELSEN share information about the new program and what it means for your station.