KTSA/San Antonio Adds FM Translator Simulcast
February 25, 2015 at 3:22 PM (PT)
ALPHA MEDIA has added an FM translator simulcast for News-Talk KTSA-A/SAN ANTONIO via K296GK/SAN ANTONIO. The 250-watt translator, at 107.1 FM on the TOWER OF THE AMERICAS in downtown SAN ANTONIO, moved in from PLEASANTON, TX.
EVP/Programming SCOTT MAHALICK said “Adding the FM frequency to our News/Talk station will not only help increase ratings and revenue, but will play a key role in exposing our brand to the FM audience and the socially conscious and connected community.”
PD GREG MARTIN said, “This is a great step forward for KTSA and talk radio around the country. We all know taking this format to the FM opens us to an audience that has never been inclined to use AM. This move also says something about ALPHA MEDIA’s commitment to the growth and success of all of its brands.”
Market Manager LANCE HAWKINS added, “KTSA being available on both the AM and FM dial enables ALPHA MEDIA to reach out to a larger and more broad audience in the SAN ANTONIO Metro area. The simulcast is key in opening up new Live and Local opportunities in our community.”