WKIM Flips To Classic Hip-Hop
February 27, 2015 at 4:40 PM (PT)
CUMULUS News-Talk WKIM (NEWSTALK FM 98.9)/MEMPHIS has flipped to Classic Hip-Hop as "98.9 THE VIBE."
PD DANNI BRUNS, who also hosts middays at sister Rock WXMX (98.1 THE MAX), will continue as PD of THE VIBE. The station is taking on FLINN BROADCASTING's Classic Hip-Hop WIVG/TUNICA, MS-MEMPHIS and WOXF/OXFORD, MS (BUMPIN 96) in the format.
SVP of Programming MIKE MCVAY said, “THE VIBE is designed to capture the spirit and complexity of MEMPHIS. This city has birthed many music types of which this format is one more. 98.9 THE VIBE IS classic hip hop."
BRUNS said, “MEMPHIS has always been at the forefront of music and now we have a new VIBE. My girlfriends and I will now enjoy 98.9 THE VIBE while sipping our wine and reminiscing. This is our party station."