WILV Rebrands As 100.3 WSHE
March 2, 2015 at 8:19 AM (PT)
HUBBARD BROADCASTING Hot/Modern AC WILV (100.3 FM)/CHICAGO has rebranded as CHICAGO’s 100.3 WSHE.
In rolling out the announcement this morning, VP/Market Manager JOHN GALLAGHER said, “WILV has enjoyed tremendous success over the past several years and has been a top market performer utilizing an on air position of simply CHICAGO’s 100.3. In order to expand on that success, we believe these new call letters and moniker (SHE) will make us more memorable in the minds of CHICAGO radio listeners and our advertisers.”
PD MARTY BENDER told staff, “This evolution allows us to refine our musical position to a new and less predictable place. WSHE is redefining AC radio for 2015 and beyond.”
SVP/Programming GREG SOLK added, “With our existing market dominators, THE MIX and THE DRIVE, HUBBARD RADIO/CHICAGO is now poised to have three of the biggest adult radio brands in the market with today’s launch of SHE.”