NAB Push Fuels NextRadio Popularity
March 2, 2015 at 12:39 PM (PT)
It may be a small sample size, but early indications are that NAB’s public encouragement of radio stations to promote the NEXTRADIO app (NET NEWS, 2/2) has fueled a significant increase in downloads and listening to radio via FM chips
According to the latest post on the Tagstation website, “FREERADIOONMYPHONE.ORG saw website visits rise by over 6500% in the first five days of the campaign … and almost 19,000 actions were taken from the page allowing users to make their voices heard on the matter. NEXTRADIOAPP.COM also saw an increase of 500% in traffic last week. Also, every day of the campaign last week was a record-breaking one for NEXTRADIO app downloads with our first-ever 10,000 download day on FRIDAY.”
The newfound popularity was confirmed data from its latest survey, which found that TAGSTATION's NEXTRADIO app was downloaded more than 1,575,000 million times (up 165,000 downloads over previous month). More than 11,300 FM stations were tuned to from the app (up 140 stations), while more than 3,060,000 hours of listening were logged (up 430,000 hours).