Entravision Ups Maria Lopez-Knowles To CMO
March 2, 2015 at 3:17 PM (PT)
ENTRAVISION COMMUNICATIONS CORP. has promoted MARÍA LOPEZ-KNOWLES from Chief Marketing Officer (CMO) of its PULPO MEDIA business unit to the newly created position of CMO of ENTRAVISION. LOPEZ-KNOWLES will oversee ENTRAVISION’s multimedia marketing efforts across its broadcast, radio and digital properties, as well as develop and manage Entravision’s corporate marketing strategy.
“We’re pleased that MARIA will expand her role at ENTRAVISION and lead our marketing efforts,” Chairman/CEO WALTER F. ULLOA said. “Her strong foundation in multicultural segmentation and in-depth Latino market insights across generations brings a unique skill set to this role. MARÍA’s over 30 years of advertising and marketing expertise make her the ideal candidate to further strengthen Entravision’s integrated approach to our marketing and digital businesses.”
“I am thrilled to increase my engagement across the ENTRAVISION organization,” LOPEZ-KNOWLES said. “ENTRAVISION’s understanding of the Latino market, and its commitment to embracing all segments of our Hispanic community, across all available media, is unparalleled in the industry. I share ENTRAVISION’s vision and passion and look forward to evolving the brand and its offerings, to better serve both our advertisers and the Latino market in its entirety.”