Former Programmer Shark Launches Media Coaching Service, Zen Shark Media
March 3, 2015 at 4:25 AM (PT)
Former COX MEDIA News/Talk/Sports WHPT (102.5 THE BONE) and Alternative WSUN (97X)/TAMPA PD MICHAEL SHARKEY -- better known as SHARK -- has hung out the shingle, and launched a brand new coaching business, "designed to inspire and empower today’s top radio talent and Program Directors." Not a traditional consultancy, SHARK is focusing on personal coaching and mentoring of today’s PDs and air talent to help radio keep an authentic connection in today’s changing media landscape.
“I believe the most important thing radio can be doing today is developing talent.” SHARK said. After taking a year long sabbatical to travel the world, SHARK re-enters radio with a new perspective on the state of radio. “Being away from radio for a year gave me a perspective I simply would not have had if I stayed inside the industry. I like to say, when you’re inside the bottle, it’s hard to read the label!”
“I am so excited to coach today’s top talent and Program Directors to help create a true, authentic connection with their audience,” added SHARK, who also sees an opportunity for radio stations that are seeking new PDs with his PD Development program. “I saw how tough it was to hire great PDs, I look forward to working with young, innovative minds and transforming them into rockstar PDs!”