NAB Files Opposition To Proposal To Give Candidate Ads Preferential Treatment In Preemptible Slots
March 3, 2015 at 3:58 AM (PT)
The NAB has filed an opposition to a proposal at the FCC by CANAL PARTNERS MEDIA to give preferential treatment to political candidates in determining which ads in preemptible slots get preempted.
In its filing, the NAB notes that Congress and the FCC have previously "unequivocally rejected" giving candidate ads more favorable treatment than other ads. Stations traditionally use the LIFO -- last in, first out -- method of determining who gets preempted first, but the petition by CANAL PARTNERS would give political ads special status and would require stations to preempt all other commercial advertisers before preempting any candidate ads. "(The) Petitioner wants preferential treatment – essentially, Last-In-Never-Out (LINO) protections – for candidate spots, regardless of stations’ normal preemption policies," the NAB writes, noting that candidates are free to buy non-preemptible spots.