Coleman Insights Examines Shazam's Hit Potential
March 4, 2015 at 3:56 AM (PT)
COLEMAN INSIGHTS just released its latest study on the impact of SHAZAM and how it dovetails with radio. They found five factors to consider when examining SHAZAM for guidance on selecting new music
“The most impactful use of SHAZAM is to see which of the new songs you and your competitors have been exposing regularly for a few weeks are sparking the greatest interest of your listeners, typically in a song’s first five to eight weeks, they wrote.
“This information -- used in concert with other tools and indicators -- can help you decide which of the new songs you’re playing deserve the greatest exposure and promotion. While it can also be helpful at spotting songs that are catching on in clubs or in movies, SHAZAM is less likely to help you discover new hits out of nowhere than many expect it to do because somebody has to expose a song in order for SHAZAMers to hear it.”
Read the whole report here.