Nielsen Acquires Exelate
March 4, 2015 at 9:05 AM (PT)
NIELSEN has completed its acquisition of EXELATE, a leading provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms.
With the acquisition of EXELATE, NIELSEN clients gain the ability to activate in real-time NIELSEN audience insights as well as EXELATE’s aggregated consumer segments from over 200 data providers.
“This acquisition creates a tremendous opportunity for NIELSEN in the programmatic media ecosystem,” said NIELSEN Global Pres. STEVE HASKER. “Adding EXELATE’s solutions to the NIELSEN family furthers our ability to help marketers improve the effectiveness of their advertising campaigns and to help media companies better sell their content.”