Cumulus Says Report WLS To Drop Rush Limbaugh Is False
March 5, 2015 at 1:21 PM (PT)
After ROBERTFEDER.COM reported early TODAY that sources said that CUMULUS News-Talk WLS-A/CHICAGO, mired in a ratings slump and reshuffling its lineup over the past few months, will drop PREMIERE's RUSH LIMBAUGH from its schedule as early as the end of MARCH, CUMULUS denied that such a move is happening, with a spokesperson subsequently telling FEDER later THURSDAY morning, “This is not at all accurate. Any report to the contrary is false.”
In the initial account, a source described by FEDER as "familiar with the decision" said that LIMBAUGH's show was being dropped because of falling ratings and because "It’s impossible to sell.” WLS revenues fell 27.5% from 2013 to 2014, FEDER reported, and the station's lineup has been overhauled with the additions of BIG JOHN HOWELL for mornings and STEVE DAHL for afternoons, the announcement of JONATHON BRANDMEIER's new syndicated midday show, and the departure of BRUCE WOLF, DAN PROFT, ROE CONN, RICHARD ROEPER, JOHN KASS, and LAUREN COHN. Market Manager DONNA BAKER also left, replaced by PETER BOWEN.