CBS Radio Names Tony Mennuto VP/Branded Content Solutions
March 9, 2015 at 10:51 AM (PT)
CBS RADIO has appointed TONY MENNUTO VP/Branded Content Solutions, effective immediately Previously CCO/Founder of content creation company MISTERFACE, MENNUTO will develop unique audio and video marketing opportunities for advertisers that can be distributed across a variety of platforms, as well as create entertaining and experiential storytelling programs that leverage the broadcast reach and expertise of CBS RADIO.
“Creating content as a way to stand out with consumers is an effective tool for brands as they contemplate their overall advertising strategy,” CBS ALTITUDE GROUP EVP CMO RICH LOBEL said. “TONY is remarkable in his ability to understand marketing challenges through the lens of curated content. He knows what can spark someone’s imagination and how to drive people deeper into branded stories. We are thrilled to have TONY as a vital member of the ALTITUDE GROUP.”