GershonMedia Offers Programmatic Practice
March 11, 2015 at 3:55 AM (PT)
BERNARD GERSHON's GERSHON MEDIA digital media consultancy has added a programmatic practice to guide clients on adopting programmatic ad sales.
GERSHON, formerly head of ABC's streaming Internet audio and video as SVP/GM, Corporate Strategy of THE WALT DISNEY COMPANY's Business Development and Technology operations and a former board member of SPOTXCHANGE, said, “The rapidly growing area of programmatic is shifting the digital media landscape and cannot be ignored. Our clients, from major media companies to start-ups, are looking to leverage these new methods – with the launch of our programmatic practice, GERSHONMEDIA will now offer the expertise needed to effectively navigate the programmatic ecosystem.”
“The digital media space is being revolutionized yet again and there are a lot of questions,” he added. “Media enterprises need to start the transition to programmatic, if they haven’t already, and GERSHONMEDIA will help them transition successfully and efficiently.”