This Week's Merge: Show More; Tell Less
March 11, 2015 at 9:04 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "With video consumption exploding, becoming proficient at it should be on everyone's mind. But of course that's easier said than done.
"We're dealing with an audience attention span equal to that of a squirrel, which means earning a 'must-see' reputation is challenging.
"However, your show no longer starts and stops with your daypart. It's something that should always be happening. Here are just a few examples to stir your creative in how to show more with video, and tell less."
MERGE is written to help assist the radio and record industry in the social and digital space.