WRVE Raises $5K With 'Pay Less For The Dress' Fundraiser
March 13, 2015 at 11:32 AM (PT)
iHEARTMEDIA Hot AC WRVE (99.5 THE RIVER)/SCHENECTADY's PAY LESS FOR THE DRESS event raised more than $5,000 for BIG BROTHERS BIG SISTERS OF THE CAPITAL REGION.
The initiative was part of iHEARTMEDIA COMMMUNITIES, the engagement brand of the media company in conjunction with the ALBANY station.
The fundraiser took place at the NY WOMEN'S EXPO on FEBRUARY 28Tth and MARCH 1st to offer CAPITAL REGION residents the opportunity to buy affordable dresses for the prom.
Since JANUARY, 99.5 THE RIVER, along with BEST CLEANERS, collected and cleaned gently used formal dresses. PAY LESS FOR THE DRESS sold them for just $9.95 and donated the proceeds to a local chapter of BIG BROTHERS BIG SISTERS.
“We had an incredible turn out for our first year with a line of people waiting to shop our boutique,” said WRVE PD RANDY McCARTEN. “It was astonishing to see the boutique filled to capacity with local women searching for the perfect dress, and BIG BROTHERS BIG SISTERS were grateful and blown away by the donation they received from this event. We’re looking forward to next year!”