Sun Broadcast Groupâ€™s Shazam For Radio Welcomes Michael Fischer
March 19, 2015 at 7:12 AM (PT)
SUN BROADCAST GROUP has added MEDIA 11 Founder MICHAEL FISCHER as Strategic Development Advisor. FISCHER will work with SUN’s programming and digital departments to expand the SHAZAM FOR RADIO local station offerings as well as spearhead the development of the “SHAZAM Top 40” countdown shows. FISCHER comes to SUN after serving as SVP/Music and Content at CLIP INTERACTIVE for the last two years.
“I'm thrilled to be collaborating with SUN BROADCAST GROUP,” said FISCHER. “Their forward thinking has allowed them to create some great products for broadcast radio. Radio's next phase of digital innovation needs to embrace what advertisers and listeners expect. That includes attribution, measurement and magical content experiences across all devices. SHAZAM FOR RADIO is the perfect platform to deliver just that.”
"From the moment I met MICHAEL, I knew he understood the vision of our SHAZAM FOR RADIO platform”, said SUN SVP/Digital ED RIVERA-SEARLES. “We are focused bridging the gap for radio listeners by developing interactive content that will be activated by our radio station partner’s programming assets. MICHAEL’s strategic intensity, extensive background in both digital and mobile, as well as his relationships in the radio and music industry will help us accelerate the achievement our objective. I’m thrilled to have him collaborate with us in this effort.”
Prior to his role at CLIP INTERACTIVE, FISCHER served as SVP/Engagement at Triton DIGITAL. He has also help prominent programming positions in major radio markets including CHICAGO, DALLAS, NEW YORK CITY and DENVER.