Break The Rules!
This Week's 'The Letter From All Access News-Talk-Sports'
March 20, 2015 at 11:53 AM (PT)
In his latest "THE LETTER" column for ALL ACCESS, VP/News-Talk-Sports Editor PERRY MICHAEL SIMON advises radio to ignore the rules everyone in the industry has set forth (including his own) and give talent and producers room to try new things.
Noting the success of several rule-breaking creations in all media, from HOWARD STERN to "SERIAL" and much more, SIMON warns that "we are draining all the creativity and fun out of what we do." "(B)reak the rules," he advises. "The rules work for some things, maybe most things, but they are not the only way to go, and the real revelations come when someone throws the rulebook out the window. We can't be afraid to do that, especially when things aren't working the way we want them to anyway."
Read the column and join the conversation by clicking here, and follow SIMON on TWITTER at @pmsimon.