Infinite Dial: Age Composition Of Podcast Users
March 23, 2015 at 3:01 AM (PT)
EDISON MEDIA RESEARCH Pres. LARRY ROSIN follows up on his most recent blog post, writing "certain people didn't understand my previous post about podcasting users (NET NEWS 3/20). That previous post was showing what portion of each age group said they had listened to a podcast in the last month. While that seems pretty clear -- they 'disagreed' with the information by saying that they had done research of their own users and found 'way more age 25-54 users than 12-24 users'.
"Rest assured -- we found the same thing. There are a lot more 25-54 year-olds in AMERICA than there are 12-24s. So, even though a slightly higher portion of 12-24s are monthly podcast users -- our survey also shows way more 25-54s than 12-24s. The pie chart, below, shows the composition by age of podcast users.