WWRS 2015 Exclusive TechSurvey11 Sneak Peek: Smartphone Data Usage Plans And How It Affects Your Listeners

Amazing First Reveal On This Data

TECHSURVEY11 which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2015 at noon on APRIL 23rd – consists of more than 41,000 respondents representing well more than 200 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY through early FEBRUARY.  THE JACOBS MEDIA team – with partners NUVOODOO – has been busily compiling the data and searching for new insights.

Smartphones -- It's All About The Data

JACOBS MEDIA President FRED JACOBS will present TECHSURVEY11, and commented, "We all know that smartphone use data – and that costs money.  But what are the most common times of plans, and what impact do they have on the way consumers use their phones?"

"First and foremost, a majority (55%) have a limited plan of one kind or another. This includes "capped" plans and pre-paid data plans.  Conversely, nearly four in ten (39%) have an unlimited data plan.  As the accompanying chart shows, there are few differences by gender or generation when it comes to data plans.

"The exceptions are African-Americans and Hispanic respondents, two groups far more likely to have an unlimited data plan.

"So how important is it to for consumers to track their smartphone data usage?"

JACOBS added, "For nearly two-thirds of smartphone owners (65%), they say it's important to be mindful of how much data their gadgets consume.  In fact, more than a third (34%) say it's very important.

"So the question is this:  among those with limited plans, do their priorities change? Are they more cognizant of overages?  And what type of impact do data limits have on the ways in which consumers use their smartphones?   Do activities like mobile streaming decrease during the days when their monthly cycles wind down?  Or do most consumers continue to use their smartphones normally whether they exceed their data limits or not?

"We'll take a deep dive into these questions, along with other smartphone issues at the WORLDWIDE RADIO SUMMIT 2015 next month.   Hope to see you there."

Discounted Hotel Rooms Are Almost Gone, Book Now!

WORLDWIDE RADIO SUMMIT 2015 is just around the corner, and now is the time finalize plans as hundreds of your peers in radio, music, social/digital are now registered and are gathering for the most innovative learning opportunity of the year, APRIL 22nd, 23rd, 24th at HOTEL ROOSEVELT, HOLLYWOOD, CA.

Here is the full WWRS 2015 Agenda -- you should make plans to be here!

If you haven't registered, do so now as registration goes up on APRIL 11th.  And, you can't book a discounted room at the HOTEL ROOSEVELT, which are going fast, without a registration.

Opening Night Cocktail Party, Then Two Full Days Of Learning

The full THURSDAY, APRIL 23rd AGENDA, is here!

Take a look at the full FRIDAY, APRIL 24th AGENDA, here!

It all kicks off with a great OPENING NIGHT COCKTAIL PARTY, from 7-10p at the HOTEL ROOSEVELT, sponsored by WESTWOOD ONE-syndicated ZACH SANG & THE GANG, and starring FIFTH HARMONY, ANDY GRAMMER, and EDEN XO ... all playing live while registered attendees are treated to their favorite beverages and delicious food.

To be on hand for this OPENING NIGHT COCKTAIL PARTY, part of three days of learning and fun, the first step is register for only $425 and find out about a 15% discount for company/station groups of five or more.. Save before the price goes up on APRIL 11th.

Then, book a discounted room at the HOTEL ROOSEVELT ... just click here.

Save up to 10% by flying with DELTA  using the appropriate code:

• Domestic – NMJNL
• International – NMJNM

Among the many topics being addressed at WORLDWIDE RADIO SUMMIT 2015 are:

• The latest info to navigate the connected dash
• Advances in digital audience measurement
• New ways to reach and engage with audiences
• Innovative ways to build new revenue streams
• Creative programming
• Talent & radio brand development
• New business models
• Social/digital media
• Radio's influence across multiple platforms
• New technology/platforms
• Streaming advances
• Radio device development

WORLDWIDE RADIO SUMMIT 2015 begins with a fantastic OPENING NIGHT COCKTAIL PARTY sponsored by WESTWOOD ONE-syndicated ZACH SANG & THE GANG, starring FIFTH HARMONY, ANDY GRAMMER, and EDEN XO at THE HOTEL ROOSEVELT on WEDNESDAY, APRIL, 22nd from 7-10p.

And on THURSDAY, APRIL 23rd and FRIDAY, APRIL 24th we'll have more two more evening cocktail parties followed by more live entertainment featuring some big-name acts as well as the crème de la créme of emerging U.S. and international talent.

Here's a video recap of highlights from WORLDWIDE RADIO SUMMIT 2014

Registration is only $425 ... just click here.

Book a discounted room at the HOTEL ROOSEVELT ... just click here.

Save up to 10% by flying with DELTA using the appropriate code:

• Domestic – NMJNL
• International – NMJNM

See you at WORLDWIDE RADIO SUMMIT 2015.

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