Jacobs Media Honors 'Car Talk' As 'Most Innovative'
March 23, 2015 at 3:01 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen NPR’s "Car Talk," writing it's "clearly one of the most amazing shows in the history of public radio that was also one of the most unlikely to succeed: two obviously Bostonian brothers talking cars, yukking it up, and making fun of each other every weekend on public radio stations across the country? On NPR. Go figure.
"It was brought to market by DOUG BERMAN, a guy who spent time in the public radio system, first at WFCR/AMHERST, MA, and then WBUR/BOSTON, and even had a stint as President of the PUBLIC RADIO NEWS DIRECTORS ASSOCIATION back in the ‘80s. But as is often the case, vision, serendipity, happenstance, and just plain luck were co-stars in the creation of what became Car Talk."
Read the full blog post here.