jÄcapps V4 Platform Certified By Nielsen
March 23, 2015 at 3:29 AM (PT)
jÄcapps has received NIELSEN certification for its V4 platform for iPHONE and Android mobile applications. The certification is among the first for mobile apps handed out by NIELSEN and will enable broadcasters to generate measurement data congruent with NIELSEN's on-air ratings.
jÄcapps Pres. PAUL JACOBS said "This is a great leap forward for the radio industry. Until today, program directors have been reluctant to heavily promote their mobile app for fear of losing listening credit. Now mobile streaming data will be additive for broadcasters and will help them showcase expanded reach, and help advertisers better connect with consumers. We are proud to have worked closely with Nielsen on this process and look forward to having our clients benefit from this advancement."
NIELSEN EVP/Managing Dir. MATT O'GRADY said, "With its certification, jÄcapps will now be able to help its radio broadcasting clients more effectively quantify the size and nature of their listening audience across broadcast and digital platforms. That's a great benefit for their clients who will now have a fully integrated picture of the audio marketplace."
jÄcapps COO BOB KERNEN said, "The NIELSEN digital audio audience measurement system will be available to any Nielsen subscribers on the jÄcapps' V4 platform for iPHONE and ANDROID mobile devices, the most flexible mobile platform developed for broadcasters. Designed to enable broadcasters to reclaim listening occasions, the platform enables broadcasters to customize the design of their application and customize functions and features."