Larry Rosin Writes 'Podcasting Is Maturing Quickly With Lots More Growth To Come
March 25, 2015 at 4:00 AM (PT)
EDISON MEDIA RESEARCH Pres. LARRY ROSIN continues to discuss podcasting on his most recent blog post, writing, "I’m a huge fan of ALEX BLUMBERG’s podcast series 'StartUp.' It’s a narrative podcast about his efforts to start a podcasting company.
"Anyone interested in podcasting, or in starting a business, or just in an enjoyable story to pass the time with should check it out."
ROSIN then asks, "how could it be that only half of everyone even recognizes the term ‘podcasting’? How could it be that only 10% of the American population has heard of ‘Serial’? Well, of course -- the other way to look at both of those stats is: "Wow! Half of all Americans have now heard of podcasts!" and "Wow! One-in-10 Americans have heard of a single podcast that was promoted on 'This American Life' and otherwise grew virally!' Of course, even within the world of podcasting there are lots of podcasts and lots of different kinds of people listening to them. Not everyone is taking their podcasting sustenance from the PUBLIC RADIO cup of 'This American Life,' 'RadioLab,' and their various offshoots and cousins."
Read the full blog post here.