This Week's Merge: Your Radio Show Is No Longer Just A â€˜Day Part,â€™ It's An Enterprise
March 25, 2015 at 7:08 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "What does an app like MEERKAT mean to you and your brand?
"When emerging platforms earn this level of chatter, it's your opportunity to show up and play around with it - entertain the portion of fans that are early adopters. That simple act alone offers a sense of realness to your product – something critical for brand-building in the 21st century.
"When using it, however, my suspicion is that live streaming would be even more intriguing when you're not on the air. That means showing them 'real life' moments beyond the mic -- when you're not so polished."
MERGE is written to help assist the radio and record industry in the social and digital space.