Triton Digital To Provide Ad Insertion For MLB.com Gameday Audio
March 26, 2015 at 6:14 AM (PT)
TRITON DIGITAL has inked a deal with MAJOR LEAGUE BASEBALL’s MLB ADVANCED MEDIA to provide ad insertion and monetization for MLB.com Gameday Audio streams. The deal marks the first time targeted audio ads will be inserted into the Gameday Audio feeds and will use TRITON’s TAP (TRITON Advertising Platform) system.
TRITON Pres./Market Development JOHN ROSSO said, “MLB.com Gameday Audio is an extremely enticing opportunity for advertisers. Baseball fans are passionate, engaged, and devote a lot of time to listening to their favorite teams’ games. This partnership enables advertisers to deliver targeted and on-message ads to a highly qualified and sought-after, live audience.”
MLB EVP/Business NOAH GARDEN added, “We selected TRITON DIGITAL because of its experience and expertise in the streaming audio space, and are confident TRITON’s delivery of targeted and more relevant advertising will help advertisers and enhance the Gameday Audio experiences for our fans.”