Sinclair Launches Digital Ventures Division
March 26, 2015 at 7:51 AM (PT)
SINCLAIR BROADCAST GROUP, INC. has launched SINCLAIR DIGITAL VENTURES to invest in digital technologies and content companies. The division will be overseen by COO DAVID AMY, CFO CHRIS RIPLEY, and SINCLAIR DIGITAL GROUP COO ROB WEISBORD.
President/CEO DAVID SMITH said, "Expansion of our digital footprint is integral to our longer term growth plan, especially as viewing consumption trends evolve. SINCLAIR DIGITAL VENTURES' focus is to seek partner companies whose products or services can help engage consumers and advertisers on multiple screens - web, social media and mobile apps. We currently have several potential investments in the Digital Ventures pipeline whose emphases are on advancing advertiser reach, enhancing the users' digital experience, and/or improving our digital content. With this announcement, we look forward to initiating conversations with other such partners."