iHeartMedia to Amplify Rock 'n' Roll Marathon Series
March 26, 2015 at 10:21 AM (PT)
COMPETITOR GROUP INC (CGI), the organizer of the Rock 'n' Roll Marathon Series, and iHEARTMEDIA have announced a strategic collaboration to amplify the 2015 Rock 'n' Roll Marathon Series. The market-leading strengths of each brand will be united to deliver a truly unique entertainment experience for runners, while leveraging iHEARTMEDIA's nationwide network of radio stations.
"Music powers the Rock 'n' Roll Marathon Series and it's the foundation behind the past decade of growth in our industry," CGI Pres. JOSH FURLOW said. "Our partnership with iHEARTMEDIA further establishes our commitment to combine music and fitness in a way that helps make running fun and more accessible to everyone, and we're thrilled to start this new journey together."
"The network surrounding the nation's best running event series is a perfect complement to the continued innovation and growth of our iHEARTRADIO platform," iHEARTMEDIA Pres./National Sales JEFF HOWARD said. "Our integration with the Rock 'n' Roll Marathon Series is a natural fit given our listener reach and ability to connect fans with the artists and brands they love. Together, we'll work to deliver new experiences to runners and music fans across the country."
The Rock 'n' Roll Marathon Series experience is second to none, known for infusing the race course with miles of entertainment. Event weekend culminates with the TOYOTA Headliner Concert featuring some of the biggest acts in music. Past artists include MACKLEMORE & RYAN LEWIS, PITBULL and TRAIN.
For more info about the 2015 Rock 'n' Roll Marathon Series, go to RunRocknRoll.com.