Bridge Ratings Asks, Are You 'Too Comfortable To Compete?'
March 27, 2015 at 6:40 AM (PT)
On the company blog, Pres. DAVE VAN DYKE writes, "Back in the day -- when radio DJs spun vinyl discs on turntables and were key reasons listeners were attracted to specific radio stations, creative and interested PDs often tried to understand what their listeners liked musically. There were no texts or e-mails in those days, but request lines and record sales were a good indicator of active listeners' tastes.
"In those days that process worked quite well. Today, programmers of radio stations have much more sophisticated methods of determining tastes in music. Research is more sophisticated. All hail to electronic media, the internet and digital music consumption. Yet adoption by programmers of the most promising of today's technologies -- on-demand music streaming -- is very slow.
"Why is this? Comfort = Caution."
Read the full blog post here.