Triple X ESPN Radio Locks Up DC Rights To RadioLottery
September 6, 2006 at 3:16 PM (PT)
Contest creators RADIOLOTTERY ink a market-exclusive deal with RED ZEBRA BROADCASTING's trimulcast Sports WWXT-WWXX-WXTR-A (TRIPLE X ESPN RADIO)/WASHINGTON. The service runs an online "lottery" (that isn't technically a lottery- it's free to all players) that allows listeners to play for $1 million at affiliate stations' websites.
RED ZEBRA Chief Programming Officer JEFF WYATT says that "the project (RADIOLOTTERY founder) SCOTT (TAYLOR) has designed and developed is the kind of thing that our growing broadcast company needs. It drives website traffic and helps us stand out from the competition with a chance for our listeners to win a million dollars every day. In addition, we can sell sponsorships and deliver value to our clients as well. That makes it as good as a REDSKINS touchdown!" RADIOLOTTERY is at (303) 400-1586.