Cumulus Names Tommy Page To Lead Brand Partnerships
March 30, 2015 at 8:46 AM (PT)
CUMULUS MEDIA taps TOMMY PAGE as SVP/Brand Partnerships as part of the company’s increasing focus on live events. PAGE joins CUMULUS from PANDORA, where he led artist partnerships, branded content and events as VP/Artist and Brand Partnerships.
At CUMULUS, PAGE will create opportunities and custom programs that connect consumer brands with listeners from approximately 8,500 radio stations nationwide across the CUMULUS platform of owned stations and the WESTWOOD ONE distribution network.
PAGE will be based in NEW YORK CITY and report directly to CEO LEW DICKEY.
"As an artist and marketer, TOMMY is a natural choice to create meaningful connections between artists, brands and their passionate fans through immersive and measurable marketing experiences," DICKEY said. "TOMMY has a deep understanding of the live experience and helping advertisers bring their brands to life with unique partnerships."
PAGE added, "Based on the expansive and compelling original content that CUMULUS produces at both local and national levels, we can create extraordinary value for advertisers by developing experiential opportunities -- including live events and custom content -- that enable consumer brands to connect directly with recording artists and their many millions of loyal fans every day."