Jay Z, Music Superstars Launch TIDAL
March 30, 2015 at 2:21 PM (PT)
As expected, the TIDAL music streaming platform was officially launched at a press conference today. Appearing on stage during the announcement were co-owners ALICIA KEYS, WILL BUTLER of ARCADE FIRE, CALVIN HARRIS and COLDPLAY’s CHRIS MARTIN (live via SKYPE) DAFT PUNK, JACK WHITE, JASON ALDEAN, JAY COLE, JAY Z, KANYE WEST, DEADMAU5, MADONNA, NICKI MINAJ, RHIANNA and USHER.
After a few opening remarks where KEYS called it the debut of a “whole new era,” the owners proceeded to sign a declaration.
USA TODAY earlier reported, "the hip-hop icon last month made a $56 million bid for the service and parent company ASPIRO through PROJECT PANTHER BIDCO LTD., which is indirectly-owned by his S. CARTER ENTERPRISES. The Scandinavian company ASPIRO currently operates two music services, TIDAL in the U.S., CANADA and the U.K., and WiMP, in NORWAY, SWEDEN and other parts of EUROPE."
The reports noted, "two services will now be operated under the name TIDAL worldwide. The event, which will be live-streamed, will unveil 'a new chapter' for the global streaming service."
The music industry is expected to like the business plan for the service, as it charges $19.99 monthly for unlimited listening of high resolution music -- with no free listening tier.