Kassof: Classic Rock Listeners Still Loyal, Satisfied
March 31, 2015 at 12:38 PM (PT)
Consultant MARK KASSOF delved into the continuing loyalty of Classic Rock listeners to the format in a survey of 320 of 1,190 18-64s who listen to at least one Classic Rock station, and the 91 of them who named a Classic Rock station as the one they “listen to most.”
“One way we studied Classic Rock listeners was to probe their agreement (or lack of it) to a number of statement,” he wrote. “The most-agreed-to statement: ‘Classic Rock sounds every bit as good now as it did decades ago.’ It averages 3.5 on a 4-point scale, where 1 means ‘disagree strongly’ and 4 means ‘agree strongly.’
“So, nearly two-thirds of Classic Rock listeners strongly agree that Classic Rock sound every bit as good today. (And, by the way, that number rises to 77% among Classic Rock P1s),” he concludes. “This is what ‘standing the test of time’ is all about!”
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