This Week's Merge: Your Radio Show Is No Longer Just A 'Day Part,' It's An Enterprise - Part II
April 1, 2015 at 8:09 AM (PT)
JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS writes, "While there are plenty of people debating if PERISCOPE is going to 'kill' MEERKAT, that dialogue misses the bigger picture.
"It's never about debating whether or not it's the 'next big thing'."
"It's simply your opportunity to show up and play around with it -- entertain the portion of fans that are early adopters. That simple act alone offers a sense of realness to your product -- something critical for brand-building in the 21st century.
"So on the day of PERISCOPE's launch, I took it for a test drive and learned the most critical thing about an app like PERISCOPE."
MERGE is written to help assist the radio and record industry in the social and digital space.